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The Impact Of Video

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78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) 2018

According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.

One minute of video is worth 1.8 million words. (Forrester Research) 2018.

Google Report nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)

65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes) 2018

Unbounce reports that including video on a landing page can increase conversion by 80%. (January 2016)

According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate. (January 2016)

After watching a video, 64% of users are more likely to buy a product online, according to ComScore.(January2016)

Nielsen claims 64% of Marketers expect video to dominate their strategies in the near future.
(TheGaurdian July 2015)

Google says:   Videos tell stories—from publishers as well as advertisers. Video is becoming a lucrative part of a publisher’s ad inventory, partly because it offers creative opportunities that attract brand advertisers, and partly due to tremendous viewer demand. We’re excited about the growth in video advertising, and we have more comprehensive metrics in store—so stay tuned for more to come.

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer 2014)

Retail site visitors who view video stay two minutes longer on average. (Comscore 2014)

Videos in universal search results have a 41% higher click-through rate than plain-text results. (Econsultancy 2014)

—Googles report through DoubleClick entitled “What’s Trending in Display for Publishers?” States: Video content monetization is now one of the fastest-growing segments in advertising. Publisher video impressions grew nearly 70% in the second half of 2011 across the DFP video platform.

—Online video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)

—According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012)

—Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, 2012)

—Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011)

—According to Website Magazine, video is a driver of consumer confidence. Consumers are willing to watch videos 60% of the time they are found, and 52% of consumers report that they are less likely to return a product after viewing a video. (Website Magazine, 2012) Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010)

—Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010) Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)

—More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. (MarketingCharts.com, 2012)

—Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (Comscore, 2012)

—Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)

—Consumer video usage on retail and brand sites hit record numbers on retail and brand sites during the 2011 holiday season. Cyber Monday video views across the Invodo network were 897% higher than 2010, and Black Friday video views showed a 337% increase. (Website Magazine, December 2011)

—Q4 2011 saw video views on retail and brand sites increase by more than 3x over Q4 2010. Users sharing video on retail and brand sites chose Facebook 46% of the time, with email accounting for 40% and Twitter capturing 14% of shares. (Invodo research, January 2012)

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